M&A Frequently Asked
Questions
Should I Buy a Business? Or Start One?
In becoming your own boss, you have three basic options:
Be an independent contractor, buy a business, or start a business.
Each option has its pros and cons. If you do a careful
analysis, you’ll learn, as have many seasoned entrepreneurs that the
risk-to-reward ratio in purchasing an existing business is far more favorable
than in starting from scratch.
The attractions of being an independent contractor are the
minimal risk, combined with low up-front investment and overhead costs. However,
without the ability to leverage the work of an employee base, the returns are
generally limited by how many hours you can work and how much you can produce
through your own efforts.
Starting a business of your own can pay great dividends,
but it’s important to understand that the risks are significant. Most start-up
businesses struggle and eventually die. Forty percent of new businesses fail in
the first year, and 80% fail within five years. On the other hand, purchasing an
existing business reduces an entrepreneur’s risk while creating opportunities
for tremendous profit.
There are a number of reasons to consider the purchase of
an existing business rather that starting one:
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Proven Concept. Buying an established business
is less risky – as a buyer you already know the process or concept works.
Financing a purchase is often easier than securing funding for a start-up
business for that very reason—the business has a track record. A bank will
be able to look at the historical results for the business, not just rely on
projections.
-
Brand. You’re buying a brand name. The on-going
benefits of any marketing or networking the prior owner has done will
transfer to you. When you have an established name in the business
community, it’s easier to place cold calls and attract new business than
with an unproven start up. That’s an intangible benefit that’s difficult to
put a price on.
-
Relationships. With the purchase of an existing
business, you will also be buying an existing customer base and vendor base
that took years to build. It’s very common for the seller to stay on and
transition with the business for a short time to transfer those
relationships to the buyer.
-
Focus. When you buy a business, you can start
working immediately and focus on improving and growing the business
immediately. The seller has already laid the foundation and taken care of
the time-consuming, tedious start up work. Starting a new business means
spending a lot of time and money on basic items like computers, telephones,
furniture and policies that don’t directly generate cash flow.
-
People. In an acquisition, one of the most
valuable and important assets you’re buying is the people. It took the
seller time to find those employees, develop them and assimilate them into
the company culture. With the right team in place, just about anything is
possible and you will have an easier time implementing growth strategies.
Plus, with trained people in place you will have more liberty to take
vacation, spend time with family, or work on other business ventures. When
start-up owners and independent contractors go on vacation, the business
goes, too.
-
Cash Flow. Typically, a sale is structured so
you can cover the debt service, take a reasonable salary, and have some left
over to take the business to the next level. Start up owners, on the other
hand, often “starve” at first. Some experts say start-ups aren’t expected to
make money for the first three years.
-
Risk. Even with all these advantages, some
entrepreneurs believe it is cheaper, and therefore less risky, to start a
business than to buy one. But risk is relative. A buyer may pay $1 million,
for example, for an established business with strong cash flows of
approximately $200,000 to $300,000. A lending institution funds the
transaction because historical revenues show the cash flow can support the
purchase price. For many people, however, that is far less risky than taking
out a $300,000 loan with an unproven concept and projections that may or may
not be realized.
Becoming your own boss always involves a risk. When you
buy a business, you take a calculated risk that eliminates a lot of the pitfalls
and potential for failure that come with a start up.
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